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Volkswagen's Audi Raises Chinese Sales Forecast on A6 Model

11/17/2006
Nov. 18 (Bloomberg) -- Audi AG, Volkswagen AG's luxury brand, raised its 2006 Chinese sales forecast by 14 percent as the carmaker expands its dealer network and introduces new luxury sedans.

The company, based in Ingolstadt, Germany, expects to sell 80,000 vehicles in China this year compared with a previous forecast of 70,000 units, said Ralph Weyler, Audi's sales and marketing chief, said in an interview today at the Beijing auto show.

Chief Executive Officer Martin Winterkorn, who will become Volkswagen group CEO Jan. 1, is banking on demand in China, Audi's fourth-largest market, to help reach his goal of selling 1 million vehicles in 2008. Audi, which competes with Bayerische Motoren Werke AG and DaimlerChrysler AG's Mercedes-Benz, is vital to Volkswagen's plan to more than quadruple group pretax profit to 5.1 billion euros ($6.5 billion) in 2008.

``The main factor for the success is the new A6, which was launched this year,'' Ralph Weyler, Audi's sales and marketing chief, said in an interview today at the Beijing auto show, referring to one of the company's sedan models.

Audi is also benefiting from a larger dealer network in China, the world's fastest growing major automobile market. The carmaker is adding 10 showrooms in China in 2006, increasing the total to 130, Weyler said.

To contact the reporter on this story: Chad Thomas in Beijing at

Bloomberg









Volkswagen's Audi Raises Chinese Sales Forecast on A6 Model
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